Marketing Analyst M/F

 

 

Marketing Analyst M/F

General Information

AGL (Africa Global Logistics) is the leading multimodal logistics operator (port, logistics, maritime and rail) in Africa. The company is now part of the MSC Group, a leading maritime and logistics company. 

Thanks to its expertise developed over more than a century and to more than 23,000 employees in 49 countries, AGL provides its African and global customers with global, tailor-made and innovative logistics solutions, with the ambition of contributing to the transformation of Africa in a sustainable way. 
AGL is also present in Haiti and Timor.

Are you looking for a rewarding experience in an international environment? Do you want to make an impact in a company that puts Africa at the heart of its project? 

Join AGL, the leading multimodal logistics operator on the African continent!   

Job description

Mission description

Job Purpose:

Responsible for analyzing market trends, evaluating customer data, and developing marketing strategies to drive growth and enhance brand presence. This role combines both analytical and strategic thinking to ensure the company's marketing efforts are data-driven and aligned with business objectives.

Key Responsibilities:

1. Market Research & Analysis:
o Conduct in-depth market research to identify emerging trends, customer needs, and competitor activities in the freight forwarding and logistics industry.
o Analyze industry data and generate reports on market opportunities, customer segments, and competitive intelligence.
o Monitor global logistics and shipping trends, including regulatory changes, technological advancements, and economic factors affecting the industry.

2. Data Collection & Reporting:
o Collect and analyze data from various marketing campaigns, sales, and customer feedback to assess performance and effectiveness.
o Create detailed reports and dashboards to communicate marketing performance metrics (ROI, customer acquisition costs, engagement rates, etc.) to key stakeholders.
o Develop actionable insights to optimize marketing campaigns and strategies based on data trends and customer behavior.

3. Campaign Management & Optimization:
o Collaborate with marketing and sales teams to plan and execute targeted marketing campaigns.
o Continuously monitor campaign performance, identify areas of improvement, and suggest optimizations for maximum impact.

 

Profile

4. Competitor & Industry Benchmarking:
o Perform competitor analysis to understand their marketing strategies, pricing structures, and service offerings.
o Benchmark the company's marketing performance against industry standards and competitors to identify areas for improvement and innovation.

5. Collaboration & Strategy Development:
o Work closely with the sales, product, and operations teams to ensure alignment between marketing and business goals.
o Provide insights and recommendations to improve service offerings and create a stronger competitive position in the market.

6. Customer Relationship Management (CRM):
o Leverage CRM systems to track customer interactions, segment data, and create targeted campaigns.
o Analyze CRM data to identify customer behaviors and trends to develop strategies that increase customer retention and satisfaction.

Qualifications & Skills:
• Bachelor's degree in marketing, Business Administration, Logistics, or a related field
• 2-4 years of experience in a marketing analyst role, ideally within the logistics, freight forwarding, or transportation industry
• Strong understanding of market research methodologies and ability to apply them to freight forwarding and logistics sectors
• Excellent communication, presentation, and interpersonal skills.
• Strong problem-solving skills and attention to detail.